Dr Peter Jensen has worked with Fortune 500 companies in eight countries enhancing the performance of top executives and organizations. He has attended six Olympic Games as a member of the Canadian Olympic Team, most recently working with the gold-medal winning Women's Hockey Team. He's a top-rated instructor in seven programs at Queen's School of Business, including the Queen's Executive Leadership Program. He is a best-selling author and media personality; his work has been featured on ABC, CBS, CBC, CTV.

Are you an Igniter or an Extinguisher?
How do you help someone reach their full potential? Bringing out the best in someone is the biggest challenge faced by business leaders, coaches and parents. In 30 years of work with Olympic coaches and corporate executives across North America, Dr. Peter Jensen has observed that those who focus squarely on Igniting the Third Factor in themselves and others consistently:
- Outperform their peers
- Win the war for talent
- Accomplish more with their existing teams
- Create and maintain strong networks of allies in their organizations.
Through real-life examples Peter teaches practical, insightful strategies for inspiring high performance. Do you consciously work to ignite the Third Factor in yourself, and in those around you? In other words, are you an Igniter?
Peter In The Media

Peter on Studio 4 TV in Vancouver, BC in February 2009
The Globe and Mail
In naming Igniting the Third Factor one of the ten best business books of the year, The Globe and Mail's Harvey Schacter notes that "The advice is tangible and practical, and buttressed by stories from the many athletes Mr. Jensen and his interviewees have assisted to success"
The Globe and Mail
In their featured book review, The Globe and Mail writes that Igniting the Third Factor is "laced with wonderful anecdotes" and is "a strong book, which will help you something managers struggle with: how to coach staff to better performance."
The Motts
Peter had a blast with the Motts, a husband and wife team that are a Toronto radio institution
Click the Play Button Below to Listen
Visit the Motts Homepage >
The Inside Track
Listen to Peter's appearance on The Inside Track taped in February of 2009.
Click the Play Button Below to Listen
Visit the Inside Track homepage >
Canada AM
CTV.ca has a great summary of Peter's appearance on Canada AM in February 2009, as well as a video of the appearance.
AM 650 Vancouver
This two parter has Peter discussing the importance of Third Factor in our day-to-day lives on the morning show of AM 650 Vancouver.
Part 1
Part 2
Primetime Sports
Peter, in his element among jocks, talks sports, pressure, and the Third Factor
Click the play button below to listen
Resources for Book Owners
Find your username and password on page 17 of the book
a Third Factor primer, and other bonus material.


"...Fantastic, practical and of great substance!. This is not a book of forced parallels between sport and business, but rather a recognition that what ‘ignites’ greatness in all of us can be found anywhere by a great leader."
– Shirlee Sharkey, CEO, St. Elizabeth Health Care
"Jensen offers great insight into what is fundamentally important to be an inspiring leader and an effective coach. Whether you are a seasoned business leader, someone aspiring to become one or simply an individual looking for personal growth, Igniting the Third Factor is a very practical book you can put to great use right away."
– Rick George, CEO, Suncor
"The most critical aspect of my Olympic success was my work with Peter."
– Tracy Wilson, Olympic Medalist, NBC Commentator
"In Igniting the Third Factor, Jensen describes what is truly fundamental to inspiring leadership in a simple, direct and practical way. The book is a pleasure to read – and full of ideas that stay with you long after you put it down."
– Charlie Fischer, President and CEO, Nexen Inc.
"If I could have read this book 30 years ago, it would have made me a better leader a lot sooner. It took decades for me to realize that viewing every interaction as an opportunity to help people get better is the key to building a winning enterprise. The funny thing is that, as I read it, I kept thinking how the same principles can be applied to helping your kids develop their potential…and there it was...in the last chapter!"
– Gwyn Morgan, Founding CEO, EnCana
"Igniting the Third Factor is a tremendous playbook that explores deeply the key elements that develop people to their greatest potential and brings high performance to the next level. This is a great gift for anyone who wants to be the best they can be and develop those around them to do the same. Igniting the Third Factor is a book that must be shared with others – re-gifting is certainly encouraged!"
– Linda Morgan V.P. of H.R. and Labour Relations, Reliance Home Comfort
"This book is so easy to read that you forget just how powerful the stuff you are reading is--until you hit one of the many paragraphs that snap your head back and make you say ‘wow, I need to read this again.’ There wasn't a single chapter in the book that didn't leave me with at least one strategy I could put to use immediately."
– Daniele Bertrand, President, Dufflet Pastries
"I have known Peter and watched him work with athletes for 25 years and have seen him use his own grounded self-direction to pull athletes to not only perform but to develop as better people. He is indeed an Igniter."
– Brian Williams, CTV Olympic Host